Viral Skill

The science
behind viral copy.

A cheat sheet for marketers — packaged as a skill any AI agent can run. Built on Jonah Berger's STEPPS (Wharton, Contagious) + 220 reels from @iamchrischung. Paste a hook → 3 reframes back, tagged with the lever each pulls.

npx skills add kcperez/viral-skill

Star Follow @_etherean

220 reels · 19 named tactics · 39 reframe moves · 12 hook formulas

Drops into any agent

Claude Code

Cursor

ChatGPT

Codex

Lovable

Windsurf

Continue

+ 40 more

Watch the transformation

25 seconds. Generic prompt → install → viral output.

The six levers

STEPPS · the skill picks the strongest 1–3 for your copy.

S01

Social Currency

Does sharing make you look in-the-know?

S02

Triggers

Anchored to a moment that fires daily, weekly, seasonally?

S03

Emotion

High-arousal — awe, anger, amusement, anxiety. Not calm or sad.

S04

Public

If someone acted on this, could a bystander tell?

S05

Practical Value

Useful enough to forward to one specific person right now?

S06

Stories

Protagonist + conflict + payoff — message inseparable from plot?

Built by Kevin Castro

Indie dev behind LUA. Growth hacker at Firma Intelligence. Now shipping skills for AI agents.

⭐ Star the repo · 𝕏 Follow @_etherean · Share on X

install